Client DeloBank — a bank for entrepreneurs which is promoted through content marketing. Geo — Russian Federation. What happened Another publication reprinted an article about franchises in full with no reference to the source and ignored the citation volume guidelines. What was done The editor-in-chief of DeloBank sent a letter to the media itself. It was ignored. Then he made an angry post on his Facebook page, tagging the offender. Also ignored.

Client An independent media outlet for startups and technology, based in Chile. They make money from media partnerships, so organic traffic is very important to them. What happened The publications publish original content based on interviews [link]. A few days later a copy of the article was found on such a site and…